When our clients start the process of naming a brand, company, product, or service, they’re…
StaffApril 24, 2020
Starting your own consulting firm is a smart way to leverage your professional expertise. But…
StaffApril 24, 2020
It’s easy to understand the allure of online name generators, especially for fledgling businesses that…
StaffApril 24, 2020
The COVID-19 pandemic can truly feel like a trial by fire for small businesses and…
StaffApril 24, 2020
Netflix’s true crime docu-series Tiger King has its fair share of scandals. But within the murder and…
StaffApril 24, 2020
In today’s market, cutting through the noise to establish a brand can take years. That’s…
StaffJanuary 21, 2020
Our number-one naming commandment is simple: make it memorable. But in a world where consumers…
StaffJanuary 21, 2020
Can a company change its name? Of course. Should a company change its name? Let’s…
StaffJanuary 21, 2020
What are the traits of a strong business name? There’s no universal answer to this…
StaffJanuary 21, 2020
You understand that naming your company involves so much more than casually tossing around ideas…
StaffJanuary 21, 2020
In order to distinguish your company from its competition, your name needs to be unique.…
StaffJanuary 21, 2020