Corporate / Trademark

So, you’ve just merged with another organization and you are trying to decide on a name for the newly created entity. Should you: Create a totally new name to emphasize a new direction and a new, exciting future? If so, what happens to the two “old” company names? Retain the “stronger” of the two company […]

The trauma often associated with changing your corporate name can be mitigated or even turned into a PR opportunity with the right strategy.  Three of the key steps in successfully implementing a corporate name change are: SET A TIMETABLE – While you may want to transition away from the old name versus “cut and run,” […]

Many of you may find yourselves constantly fighting to grab top of mind awareness and preference for your key brand names. One tactic that will help insure victory is to thoroughly analyze your competitors’ names, nomenclature system and naming architecture.  Competitive brand name research can address issues like: Which names are driving the most traffic […]