April 24, 2020
Can You Use Another Company’s Name?
There’s no greater disappointment than coming up with what you thought was a distinct, memorable…
April 24, 2020
What We Can Learn From Joe Exotic
Netflix’s true crime docu-series Tiger King has its fair share of scandals. But within the murder and…
October 21, 2019
Getting “Fanci” with Trademarking | NameChangers Episode #7
In Episode #7 of NameChangers, we have reached the end of our Trademark Strength journey…
October 14, 2019
Arbitrary Trademarking & Apple Computers | NameChangers Episode #6
"Arbitrary Trademarking is very strong. Not only is there going to be a mental pause…
October 7, 2019
How Strong is Your Trademark? | NameChangers Episode #5
Suggestive trademarks simply suggest an idea of the services or goods that you're providing instead…
September 30, 2019
Descriptive Trademark | NameChangers Episode #4
Listen in to NameChangers episode #4 to hear about the good, the bad, and the…
September 23, 2019
Don’t Lose Your Name to “Genericide” | NameChangers Episode #3
Did you know that you can lose your trademark for being too good at marketing?…
September 6, 2012
The Dot-Com Reign of Terror
It’s the year 2012, you have a limited marketing budget so you need your new…