We have spent three decades naming everything from automobiles to medicines to foods to high tech gear. Here we share some of our stories and some of the wisdom we have picked up along the way.
Frans Burgers on South Congress Avenue (Soco) in Austin, Texas. Frans has since closed.
A simple enough question that we’ve asked for over 20 years. The answers range from the deceptively simple: “Sell itself” to the overly ambitious: “Telegraph our brand positioning, differentiate from the competition, improve customer loyalty, catch the attention of prospects and grow our revenues while increasing our market share.” But what if we change the […]
Talon is the new name for Minn Kota’s fresh-to-market, shallow water anchor. We think Talon works well for a variety of reasons. First, if you’ve ever been to a pet store, had a bird as a pet, or been freakishly attacked by one, you know that most have sharp talons that are so strong they […]
Austin Urban Art at the former Mojo’s Coffee Shop and Hangout on the University Of Texas Drag.
At NameStormers, we create unique and noticeable names that help our clients stand out in the crowd. With the projects we’ve launched and the naming campaigns we’ve successfully completed, the team at NameStormers is proud that we’ve gotten the chance to stand out on our own, through being featured on Clutch as a top naming […]
Advanced Naming Topics+
If you are in research, government, or some scientific or medical industry, acronyms likely dominate many product and company names. In our previous post, we talked about how “acronaming” can actually be useful and beneficial. However, there are a number of pitfalls that can quickly steer you from the safe and productive path of acronaming, […]
Advanced Naming Topics+
Acronyms have a notoriously bad rap when it comes to naming and after spending some time working in Washington, D.C., I understand why. Whether it’s think tanks like AEI (American Enterprise Institute) or BI (Brookings Institution) or “acronymed” legislation like PROTECT-IP Act (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property) or […]
As the January 27th announcement of Apple’s new tablet PC fast approaches, many have speculated on its name. While the inside favorite seems to be the iSlate, others are offering up alternatives like the iTablet, the iPad, etc. Regardless of what is announced on the 27th, here are some of our thoughts regarding the iSlate […]