We have spent three decades naming everything from automobiles to medicines to foods to high tech gear. Here we share some of our stories and some of the wisdom we have picked up along the way.
Corporate / Trademark+
Many of you may find yourselves constantly fighting to grab top of mind awareness and preference for your key brand names. One tactic that will help insure victory is to thoroughly analyze your competitors’ names, nomenclature system and naming architecture. Competitive brand name research can address issues like: Which names are driving the most traffic […]
Austin urban art at the former Mojo’s Coffee Shop on Guadalupe Street / The University Of Texas drag.
In Jim Collins’ book, Good to Great, an entire chapter is devoted to describing the importance of getting the right people on the bus (working for the company), the wrong people off the bus, and the right people in the right seats. One of Jim’s governing principles is, even in the direst of circumstances, to […]
About: The South Austin Popular Culture Center (SouthPop) collects, conserves, and exhibits vintage posters and live music ephemera from the 1960s through today to educate future generations on the rich and unique culture that makes Austin the Live Music Capital of the World. http://southpop.org/
Corporate / Trademark+
So, you’ve just merged with another organization and you are trying to decide on a name for the newly created entity. Should you: Create a totally new name to emphasize a new direction and a new, exciting future? If so, what happens to the two “old” company names? Retain the “stronger” of the two company […]
Frans Burgers on South Congress Avenue (Soco) in Austin, Texas. Frans has since closed.
Talon is the new name for Minn Kota’s fresh-to-market, shallow water anchor. We think Talon works well for a variety of reasons. First, if you’ve ever been to a pet store, had a bird as a pet, or been freakishly attacked by one, you know that most have sharp talons that are so strong they […]
At NameStormers, we create unique and noticeable names that help our clients stand out in the crowd. With the projects we’ve launched and the naming campaigns we’ve successfully completed, the team at NameStormers is proud that we’ve gotten the chance to stand out on our own, through being featured on Clutch as a top naming […]