We have spent three decades naming everything from automobiles to medicines to foods to high tech gear. Here we share some of our stories and some of the wisdom we have picked up along the way.
Austin Urban Art at the former Mojo’s Coffee Shop and Hangout on the University Of Texas Drag.
Recently, a client wanted a name that “told a story.” A name that evoked certain historical references and ethos. This is not an uncommon request – oftentimes the expectations for the load a single name can carry are high … BUT … how much of a story can a name tell on its own? The […]
Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a study by the Radiological Society of North America. Does that mean consumers are inclined to just purchase those brands that we have all heard of before, for better or for worse? This study links positive emotions to the purchase of […]
Corporate / Trademark+
Many of you may find yourselves constantly fighting to grab top of mind awareness and preference for your key brand names. One tactic that will help insure victory is to thoroughly analyze your competitors’ names, nomenclature system and naming architecture. Competitive brand name research can address issues like: Which names are driving the most traffic […]
A simple enough question that we’ve asked for over 20 years. The answers range from the deceptively simple: “Sell itself” to the overly ambitious: “Telegraph our brand positioning, differentiate from the competition, improve customer loyalty, catch the attention of prospects and grow our revenues while increasing our market share.” But what if we change the […]
Frans Burgers on South Congress Avenue (Soco) in Austin, Texas. Frans has since closed.
When trying to whittle down a long list of name candidates, here are some recommended Do’s and Don’ts: DO: Remember the golden rule of naming: memorability. If you think of branding as a war, there are lots of battles to be fought but there are only a few key ones that you have to win […]
As the January 27th announcement of Apple’s new tablet PC fast approaches, many have speculated on its name. While the inside favorite seems to be the iSlate, others are offering up alternatives like the iTablet, the iPad, etc. Regardless of what is announced on the 27th, here are some of our thoughts regarding the iSlate […]