Benevana

Wellness That Wags Back

A soothing, uplifting name, “Benevana” has a soft, natural-sounding flow, suggesting serene relief and holistic care – ideal for a product that supports dogs’ health and relaxation in a gentle, nurturing way.

  • A happy dog running through a grassy field with sunlight casting a warm glow around it

The Need

Virbac created a new CBD supplement for dogs to help support joint health, mental and physical health, and behavior. They needed a name to help position this product as a way to alleviate & calm various canine conditions and issues. It needed to sound credible and efficacious with a compassionate tone.

The Name

NameStormers helped create the name “Benevana”, which was inspired by benefit + nirvana. Bene- conveyed the beneficial and efficacious nature of CBD while the -vana ending conveyed a sense of peace, calm, and comfort, as in nirvana. Benevana was tested with consumers against a number of other names before the final name selection was made.

NameStormers then helped to create the Benevana logo – a balance between authoritative & scientific and natural & calming.

The Result

Benevana successfully conveyed the product’s dual qualities of efficacy and compassion, resonating with pet owners looking for a reliable, calming option for their dogs. The name also provided a strong foundation for branding.

NameStormers developed a logo that balanced scientific credibility with a natural, calming aesthetic, reinforcing Benevana’s positioning as both trustworthy and soothing.

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