Benevana
Wellness That Wags Back
The Need
Virbac created a new CBD supplement for dogs to help support joint health, mental and physical health, and behavior. They needed a name to help position this product as a way to alleviate & calm various canine conditions and issues. It needed to sound credible and efficacious with a compassionate tone.
The Name
NameStormers helped create the name “Benevana”, which was inspired by benefit + nirvana. Bene- conveyed the beneficial and efficacious nature of CBD while the -vana ending conveyed a sense of peace, calm, and comfort, as in nirvana. Benevana was tested with consumers against a number of other names before the final name selection was made.
NameStormers then helped to create the Benevana logo – a balance between authoritative & scientific and natural & calming.
The Result
NameStormers developed a logo that balanced scientific credibility with a natural, calming aesthetic, reinforcing Benevana’s positioning as both trustworthy and soothing.
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