Cabrizi & Solanz
Joyful and Stylish
The Need
Shoe Carnival sought captivating names for their new everyday women’s footwear collections, which ranged from airy sandals to cozy boots. The brand wanted the names to be affordable, chic, and trendsetting. The names needed to be distinctive, easy to pronounce, and convey a balanced vibe of playfulness and style, while also resonating with women looking for both fashion and comfort.
The Name
NameStormers helped create Cabrizi and Solanz. Cabrizi was chosen for its effortless, breezy vibe, evoking images of fun and comfort, perfect for a woman on the go. It suggested relaxed but stylish footwear that could be worn all day. Solanz, on the other hand, drew inspiration from the Spanish word “Sol,” meaning sun, and played on “sole” to evoke the warmth of sunny days and lighthearted fun. This name was perfect for the sandal range, embodying comfort and carefree enjoyment.
The Result
Both Cabrizi and Solanz were successful in conveying the right balance of playful, stylish, and functional footwear. These names stood out as distinctive, easy to remember, and aligned with Shoe Carnival’s mission of providing affordable, stylish, and comfortable footwear. The collections quickly became popular, embodying the essence of fashion and fun, and resonating well with their target audience of women seeking versatility in their everyday footwear.
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