Practice iQ

Resourceful Solutions for Resourceful Practices

The combination of “Practice” (referring to medical professionals and their work) and “iQ” (implying intelligent, data-driven results) suggests proficiency, expertise, and advanced support for healthcare providers.

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The Need

Aetna sought a name for its suite of services designed to help physicians improve patient outcomes, while minimizing costs in a rapidly evolving healthcare landscape. The name needed to resonate with physicians and encompass all offerings under the Healthagen brand, emphasizing support for competitive and efficient practice management.

The Name

“Practice iQ” was selected for its ability to convey the essence of the offering: empowering physician practices with smarter solutions. The name directly telegraphed intelligence and innovation, aligning with Aetna’s goal of enhancing practice performance.

The Result

Practice iQ successfully captured the attention of physicians, serving as a clear and relatable brand that highlighted Aetna’s commitment to smarter, more competitive healthcare practices.

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