Itzakadoozie

A Name as Long as the Package

“Itzakadoozie” resonates with both children and their parents. Its catchy, rhythmic sound makes it easy for kids to remember and enjoy saying. The silly feel of the name matches the treat’s lighthearted design.

  • Box of Nestlé Itzakadoozie Popz, a colorful frozen treat with no artificial flavors or colors, featuring a playful monkey on the packaging

The Need

Nestlé sought to launch its successful spiral-shaped frozen treat from South America in the U.S. market. The name needed to be:

  • Catchy and appealing to both kids and moms.
  • Playful and memorable to match the treat’s fun design.
  • Long enough to fit the product’s unique packaging and stand out in a crowded frozen treat market.

The Name

Itzakadoozie was chosen as the perfect fit. Its whimsical sound and playful rhythm made it fun to say and instantly memorable, especially for kids. The length of the name complemented the elongated product packaging, making it visually striking and unique.

The Result

Itzakadoozie resonated with its target audience, capturing the attention of children and parents alike. The name’s playful energy aligned seamlessly with the product’s vibrant look and feel, establishing it as a standout in the frozen treat aisle and contributing to its success in the U.S. market.

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