Doritos Pizza Cravers

Frito-Lay aimed to introduce a new Doritos flavor inspired by pizza. The name needed to capture the essence of pizza, while being more dynamic and appealing than a straightforward descriptor like “Pizza-Flavored.” It had to align with Doritos’ playful and bold brand personality while promising an unforgettable taste experience.

Pizza Cravers was selected, a name that conveyed more than just a flavor – it evoked desire and excitement. It suggested an irresistible pizza-inspired taste that goes beyond ordinary, tapping into cravings and the fun, bold essence of Doritos.

Pizza Cravers became a standout flavor in the Doritos lineup, appealing to snack lovers with its playful name and mouthwatering promise. It reinforced the Doritos brand’s reputation for bold, exciting flavors that consumers love and crave.