Cantata
A Symphonic Approach to Smarter Systems
The Need
NTT DATA was developing a new identity for its healthcare technology venture, with a focus on Electronic Medical Records (EMR) and Revenue Cycle Management. The name needed to:
- Reflect the core offerings of EMR and Revenue Cycle Management.
- Convey the convergence and interoperability within the healthcare sector.
- Position NTT DATA as a leading partner in innovative healthcare solutions.
The Name
Cantata Health was selected as the winning name because:
- Cantata, a musical term referring to a piece composed for voices and instruments, symbolized harmony and integration.
- The name embodied NTT DATA’s commitment to providing a symphonic blend of agile, responsive, and comprehensive technology solutions in healthcare.
- The term “Cantata” conveyed the idea of a holistic approach to patient care, where all elements work together seamlessly.
The Result
Cantata Health successfully positioned NTT DATA as a key player in healthcare technology, emphasizing its role in creating interconnected, interoperable solutions. The name conveyed a sense of efficiency, harmony, and innovation, aligning with NTT’s vision of enhancing healthcare through integrated technology.
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