Podcasts

Are you on the prowl for inside info on naming your brand, business, or product? Our NameChangers branding podcast offers a deep dive into what it takes to create names that inspire.

While many entrepreneurs laser-focus on their ideas and allow their business name to be an afterthought, you’re already one step ahead — you’re digging into what it takes to come up with the right name. The wrong name can mean your brilliant ideas never land in front of your target, but the right name is a vehicle for those ideas. 

How Our Branding Podcast Can Help Your Business Succeed

Our NameChangers podcast allows you to pick the brains behind NameStormers’ decades of success. Naming veterans delve into topics like the different types of trademarks, what makes a name too controversial, and what happens if two companies have the same name. 

Naming can be a tricky business for people who aren’t familiar with the ins and outs of what makes names succeed, including factors such as:

  • Memorability
  • Originality 
  • Availability (trademark and dotcom)
  • Overall viability

And while many other naming agencies shroud their methodology in mystery, we are transparent about our process because we’re proud of it. We know that it delivers names that check all four of those boxes and more. NameChangers is an extension of this accessibility; we want to share our expertise with people who will benefit from it most. 

Learn What It Takes to Create (and Keep) the Perfect Name

Over more than 30 years in the naming business, we’ve made mistakes that helped us perfect our process — and we don’t want you to make the same ones! Naming is a craft that takes time, experience, and even the occasional disappointment to truly develop. While you may think that all you need is a white board and some free time to brainstorm with a colleague, you also need to be prepared to research, test, and even scrap your favorite names if they’re not the perfect fit for one reason or another. 

Many new companies make the mistake of getting attached to a name before (or without) running any trademark checks to make sure they can use it without conflict. The best case scenario is that you have to forego a name that you and your team really love. The worst case scenario is that you start using the name, invest money into it, and build brand equity with clients . . . only for a legal conflict to arise that either forces you to change the name or fight for it in court. 

That’s why the NameChangers podcast examines the details of issues like trademark infringement and the best ways to legally protect your name and your business. 

What Makes NameStormers and NameChangers Unique

As you’ll learn listening to NameChangers, there is so much below the surface of a business or product name: thoughtfulness, creativity, market research, branding expertise, and fine-tuning. Our naming process integrates all of these, but we also offer qualities that many other naming agencies don’t, including fast turnaround and willingness to tweak or even come up with a whole set of new names based on your feedback at no extra charge. We also offer global linguistic screening for those who hope to launch internationally.

Eighty percent of our business comes from returning clients, and that’s because we commit to not only developing viable, exciting names for your business, but also helping you build a naming architecture as your business grows and launches new brands, products, and services. 

Whether you come up with a name on your own or decide to work with NameStormers, our resources — including our NameChangers podcast — are here to help your business change the game. Listen to the podcast, download our free eBook, or contact us today to get started on naming your business!