Your company name is the bedrock of your branding. Without a phenomenal name, it’s difficult to create a cohesive branding strategy, which means your company could wind up in the throes of an identity crisis.
There are a slew of key decisions to make when you’re starting a company, and every one of them could affect your trajectory. Creating a name is just one important task that can get deprioritized in the shuffle — which is why you should consider letting a naming agency handle the hard work.
Forget name generators and internal brainstorming sessions. A naming agency can come up with a catchy name that suits your company’s vision for the present and future. Here’s how to know you’re working with the right partner.
Their Process Is Client-Centric
Name generators, and even some naming agencies, only extract a few highlights about your company before they start brainstorming. At NameStormers, we hold a kick-off call to learn your company’s backstory, your hopes and plans for the future, your favorite names, names you dislike, and the unique space you fill in the market. Gathering this information allows us to come up with name candidates that you and your target will love.
After we create and screen ideas, we touch base with you to see if you feel good about them. If you don’t, we either tweak or go back to the drawing board at no additional cost to you!
They’ve Worked with Successful Clients Across Industries
Naming savants must have a way with words, but that’s not all they need to bring to the table. In order to develop expertise, they need marketing experience, attention to detail, and a willingness to tinker with their methodology until it works like a machine.
Over 30 years, NameStormers has improved our process, working with leading clients in a variety of industries, from automotive to healthcare to travel and hospitality. We’ve had the privilege of partnering with businesses such as Boston Beer Company, Hilton, CVS, CarMax, HP, and many more to launch new brands and products. Check out our portfolio to see examples of our exciting naming projects.
They Respect Your Time
Online name generators may be able to produce instant results, but coming up with viable name candidates takes time. We know you’re eager to get started on branding and networking, which is difficult to do without a name to spearhead your efforts. NameStormers takes the time to do the job right, but we are also dedicated to providing results on an efficient timeline so you don’t have to be stuck at a standstill while preparing to launch your business.
They Do More Than Come up with Ideas
Name generators and most naming agencies will give you a list of names that may or may not have any keepers. You have to do the hard work of sifting through the ideas and analyzing them to decide which one works best for your company (if any).
At NameStormers, we run our initial list through a rigorous screening process, conducting preliminary checks for trademark and availability issues that may not be noticeable at first glance. We use the same tools and databases that trademark attorneys use so that we can feel confident in the names we turn over to you. We also offer additional services like linguistic screening, name testing, domain screening, naming architecture, and logo design.
Need Help with Naming a Company?
We know that launching a company can be a daunting process and that you may need help with naming. It’s not an easy undertaking, but when you delegate the work to NameStormers, we deliver results that you can take pride in. We name companies, brands, products, and services, and we enjoy building long-term relationships with our incredible clients. Ready to take the first step toward success? Get in touch with us today.