As the January 27th announcement of Apple’s new tablet PC fast approaches, many have speculated on its name. While the inside favorite seems to be the iSlate, others are offering up alternatives like the iTablet, the iPad, etc. Regardless of what is announced on the 27th, here are some of our thoughts regarding the iSlate […]
The Harvard Business Review published an article this month discussing two possible approaches when naming next generation products: 1. Brand-Name Continuation (or) 2. Brand Name Change.
Like any triathlete with moderate knowledge of the sport, I take note when I see the IronMan logo on something or supporting a product. Not too long ago, I happened upon a page on the IronMan website supporting a new supplement by Amway. What struck me about the page was not the write-up but the […]
“Consumers are buying private label food and drink products in greater numbers, typically because these products represent better value” (Mintel, The Private Label Food and Drink Consumer, Dec. 2010). But, is this causation or correlation? Are consumers knowingly buying private labels in larger quantities because of their perceived value, or is something else driving the […]
Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a study by the Radiological Society of North America. Does that mean consumers are inclined to just purchase those brands that we have all heard of before, for better or for worse? This study links positive emotions to the purchase of […]