Naming Strategy September 7, 2011 The Rise of Private Labels & The Role of Strong Brand Names “Consumers are buying private label food and drink products in greater numbers, typically because these… Staff Love0
Naming StrategyNaming Tips January 9, 2011 The Real You: Brand Authenticity Pays Dividends “Consumers are not buying based on price alone,” led a recent article from Brandweek. Personally,… Staff Love0
Naming Strategy December 14, 2010 The Naming Hot Pot One of the biggest naming challenges can be in transnational markets, where a myriad of… Staff Love0
Naming StrategyNaming Tips November 18, 2010 Good Street Cred Means a Strong Brand Why does every brand seek the role of the "popular kid?" Is it because the… Staff Love0
Naming Strategy July 30, 2010 Why are so Many Scared of Creativity? Society celebrates, envies, and covets creative people. So many individuals wish they were more creative… Staff Love0
Naming Strategy August 9, 2009 How To Do A Brand Name Audit As companies grow, especially internationally or through M&A (Merger & Acquisition) activity, they often find their… Staff Love0
Naming StrategyNaming Tips July 5, 2009 Making The Creative Naming Process Work Sometimes it just happens ... the great name ideas just start spewing forth during your… Staff Love0
Naming Strategy May 8, 2009 Is a Masterbrand Naming Strategy Right for You? A masterbrand strategy often involves building one strong brand across many products, allowing you to… Staff Love0