June 14, 2017
Acronaming: A New Trend?
Acronyms have a notoriously bad rap when it comes to naming and after spending some…
June 7, 2017
Name Selection: Get the Right People On the Bus
In Jim Collins’ book, Good to Great, an entire chapter is devoted to describing the…
October 23, 2011
New Yorker’s Naming and Our Review
It’s always exciting to see a thoughtful article about brand naming in a mainstream, American…
September 7, 2011
The Rise of Private Labels & The Role of Strong Brand Names
“Consumers are buying private label food and drink products in greater numbers, typically because these…
January 9, 2011
The Real You: Brand Authenticity Pays Dividends
“Consumers are not buying based on price alone,” led a recent article from Brandweek. Personally,…
December 14, 2010
The Naming Hot Pot
One of the biggest naming challenges can be in transnational markets, where a myriad of…
November 18, 2010
Good Street Cred Means a Strong Brand
Why does every brand seek the role of the "popular kid?" Is it because the…
July 30, 2010
Why are so Many Scared of Creativity?
Society celebrates, envies, and covets creative people. So many individuals wish they were more creative…
August 9, 2009
How To Do A Brand Name Audit
As companies grow, especially internationally or through M&A (Merger & Acquisition) activity, they often find their…
July 5, 2009
Making The Creative Naming Process Work
Sometimes it just happens ... the great name ideas just start spewing forth during your…
