Case StudyConsumer Goods

Naming Spotlight: Shoe Carnival

By June 3, 2017 May 26th, 2020 No Comments

Shoe Carnival asked NameStormers to name some of their everyday women’s footwear lines. The new brands needed to span a wide variety of shoes, from sandals to boots, that would be value-priced and fashion-forward. Distinctive, easy to pronounce, fairly short names were preferred that conveyed style in a hip and fun way.

And so Cabrizi and Solanz were born. Cabrizi sounded casual, breezy and easy to wear. With the root Sol (sun or sole), Solanz worked especially well for sandals.

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