Case StudyFood & Drink Naming Spotlight: Angry Orchard How to revitalize an old favorite... So, when was the last time you had apple…namestormersJune 3, 2017
Case StudyIndustry & Tech Naming Spotlight: Puron United Technologies had to name their new environmentally sound Freon® replacement. Freon was being eliminated…namestormersMay 31, 2017
Naming Tips What Must Your New Name Do? A simple enough question that we’ve asked for over 20 years. The answers range from…namestormersMay 31, 2017
Naming Tips Top Name Selection Tips When trying to whittle down a long list of name candidates, here are some recommended…namestormersMay 30, 2017
Naming by Industry Naming & Social Impact In this day and age of people giving back to their communities, it is refreshing to…StaffOctober 12, 2014
Domain NamingTrademarking The Dot-Com Reign of Terror It’s the year 2012, you have a limited marketing budget so you need your new…StaffSeptember 6, 2012
Naming News Pure Balance Tips the Scale Hats off to Walmart who in an uncanny, or should we say uncanine twist, recently…StaffAugust 28, 2012
Case StudyConsumer Goods 4Front Treadmill Brand Name Scores Big Do you like to workout? Do you like to workout indoors on a treadmill? Have…StaffJune 12, 2012
Naming News Helping Kids Learn with Gamification & an Engaging Name Testing our K-12 children is becoming more frequent and more rigorous. Mastering a wider variety…StaffApril 1, 2012
Case StudyIndustry & Tech An Elegant Name for a Powerful CEM Platform On Feb 22, 2012, Maritz Research introduced its Capella platform, a new way to measure the complete…StaffMarch 11, 2012
Naming NewsNaming Strategy New Yorker’s Naming and Our Review It’s always exciting to see a thoughtful article about brand naming in a mainstream, American…StaffOctober 23, 2011
Naming Tips Naming philosophies from the Naru, Continued. The Naru (Naming Guru) has emerged from the naming reflecting pool to finish sharing his/her…StaffSeptember 26, 2011