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By Staff In Case Study

A Case Study: From EverHeart Systems to “Corvion”

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By Staff In Press & Recognition

NameStormers Named “Top Global B2B Company” in 2020 by Clutch

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By Staff In Naming Tips

Harry Potter and the Secrets of Naming

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Press & Recognition

NameStormers Featured as A 2017 Top Naming Agency on Clutch

At NameStormers, we create unique and noticeable names that help our clients stand out in…
namestormersJune 8, 2017
Naming Tips

Naming: Simpler is Better

When it comes to naming, simple is usually better. We believe this is true regardless…
namestormersJune 7, 2017
Naming News

Nutrilite: Small Product, Big Name

Like any triathlete with moderate knowledge of the sport, I take note when I see…
namestormersJune 7, 2017
Naming Tips

Spin A Yarn in 10 Letters or Less

Recently, a client wanted a name that “told a story.” A name that evoked certain…
namestormersJune 7, 2017
Naming Strategy

Name Selection: Get the Right People On the Bus

In Jim Collins’ book, Good to Great, an entire chapter is devoted to describing the…
namestormersJune 7, 2017
Case StudyConsumer Goods

Naming Spotlight: Herman Miller’s “Mirra”

Herman Miller needed a name for a new office chair. The chair was designed with…
namestormersJune 3, 2017
Case StudyFood & Drink

Naming Spotlight: Doritos Edge

A Low-Carb Family Brand Name With the popularity of the low-carb diet a few years…
namestormersJune 3, 2017
Case StudyServices

Naming Spotlight: Xanterra

Amfac Parks & Resorts wanted to change its name to distance itself from the bankruptcy…
namestormersJune 3, 2017
Case StudyConsumer Goods

Naming Spotlight: Michelin Symmetry

A Premium Passenger Tire Michelin wanted to develop a new name for a line of…
namestormersJune 3, 2017
Case StudyFood & Drink

Naming Spotlight: Harvest Stone

TH Foods needed a new brand name to gain additional shelf space in a major…
namestormersJune 3, 2017
Case StudyConsumer Goods

Naming Spotlight: Shoe Carnival

Shoe Carnival asked NameStormers to name some of their everyday women’s footwear lines. The new…
namestormersJune 3, 2017
Case StudyFood & Drink

Naming Spotlight: Arby’s Ultimate Angus Philly

Arby’s is an innovator in the fast food industry, introducing many new sandwiches of different…
namestormersJune 3, 2017
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Recent Posts

  • A Case Study: From EverHeart Systems to “Corvion”
  • NameStormers Named “Top Global B2B Company” in 2020 by Clutch
  • Harry Potter and the Secrets of Naming
  • Cast Polymer Radio with NameStormers founder, Mike Carr
  • A Case Study: Virbac’s “IntelliDent”

Contact

NameStormers
2201 East Windsor Road
Austin, TX 78703

Phone: 512.267.1814

Email:
Mike Carr (Austin) mike@namestormers.com
Sarah Ruddy (Boston) sarah@namestormers.com

© 2021 NameStormers.

  • Home
  • Services
  • Process
  • Portfolio
  • Blog
  • About
  • Contact
  • 512-267-1814
  • Let’s Talk