Empty Bucket vs. Full Bucket Brand Names Naming Tips

Empty Bucket vs. Full Bucket Brand Names

Our international or domestic clients with larger brand-building budgets tend towards empty bucket names.  Our…

StaffJune 6, 2009

Naming Software & Name Generators Naming Tips

Naming Software & Name Generators

In 1986, we decided to write the first commercially available PC software program for brand…

StaffMay 23, 2009

3 Basic Company or Product Naming Questions Naming Tips

3 Basic Company or Product Naming Questions

When we start a new naming project, we ask a variety of questions about the…

StaffMay 9, 2009

Is a Masterbrand Naming Strategy Right for You? Naming Strategy

Is a Masterbrand Naming Strategy Right for You?

A masterbrand strategy often involves building one strong brand across many products, allowing you to…

StaffMay 8, 2009

Successful Company Naming With Hackneyed Roots Naming Tips

Successful Company Naming With Hackneyed Roots

Rules are meant to be broken.  While we hope this isn't usually the case, it…

StaffMay 5, 2009

Overcoming Trademark Issues in New Product Naming Trademarking

Overcoming Trademark Issues in New Product Naming

In working with trademark attorneys for over 20 years, we believe that most are very…

StaffMay 3, 2009

Sometimes More Descriptive Names Are Better Naming Tips

Sometimes More Descriptive Names Are Better

Several years ago, we launched a website for sharing job ideas and information specifically for…

StaffApril 29, 2009

Name Testing Without A Budget Name Testing

Name Testing Without A Budget

Prior to starting NameStormers, the founders managed a subsidiary of Nielsen, the global research / TV…

StaffApril 24, 2009

The Best Names Are Often Dangerous Naming Tips

The Best Names Are Often Dangerous

Great brand naming isn't for the faint of heart. Think about the best names you…

StaffApril 23, 2009

International Brand Naming International NamingNaming Tips

International Brand Naming

For many of our international consumer-oriented clients, the naming objectives for their new global brand often include:…

StaffApril 19, 2009

The Best Free Naming Dictionary & Thesaurus Naming Tips

The Best Free Naming Dictionary & Thesaurus

For help finding synonyms and other word associations, we have found The Free Dictionary by…

StaffApril 9, 2009

5 Tips for Successful Naming Naming Tips

5 Tips for Successful Naming

So let’s talk about the 5 Naming Tips and Tricks for how to name a…

StaffApril 1, 2009