How To Do A Brand Name Audit Naming Strategy

How To Do A Brand Name Audit

As companies grow, especially internationally or through M&A (Merger & Acquisition) activity, they often find their…

StaffAugust 9, 2009

DIY Naming Secrets Naming Tips

DIY Naming Secrets

We thought we would share a couple of naming secrets for all of you DIY…

StaffAugust 2, 2009

Making The Creative Naming Process Work Naming StrategyNaming Tips

Making The Creative Naming Process Work

Sometimes it just happens ... the great name ideas just start spewing forth during your…

StaffJuly 5, 2009

Brand Names That Pop Naming Tips

Brand Names That Pop

Some of our clients love names that "pop" off of packaging, signage, advertisements, etc.  These names tend…

StaffJune 27, 2009

Selecting the Best Name Candidate Naming Tips

Selecting the Best Name Candidate

Better to have several good name candidates at the end of your name development effort…

StaffJune 19, 2009

Pizza Cravers | Product Naming Case StudyFood & Drink

Pizza Cravers | Product Naming

Every now and then, we try something a little different to inspire creativity. When it comes to naming,…

StaffJune 17, 2009

Empty Bucket vs. Full Bucket Brand Names Naming Tips

Empty Bucket vs. Full Bucket Brand Names

Our international or domestic clients with larger brand-building budgets tend towards empty bucket names.  Our…

StaffJune 6, 2009

Naming Software & Name Generators Naming Tips

Naming Software & Name Generators

In 1986, we decided to write the first commercially available PC software program for brand…

StaffMay 23, 2009

3 Basic Company or Product Naming Questions Naming Tips

3 Basic Company or Product Naming Questions

When we start a new naming project, we ask a variety of questions about the…

StaffMay 9, 2009

Is a Masterbrand Naming Strategy Right for You? Naming Strategy

Is a Masterbrand Naming Strategy Right for You?

A masterbrand strategy often involves building one strong brand across many products, allowing you to…

StaffMay 8, 2009

Successful Company Naming With Hackneyed Roots Naming Tips

Successful Company Naming With Hackneyed Roots

Rules are meant to be broken.  While we hope this isn't usually the case, it…

StaffMay 5, 2009

Overcoming Trademark Issues in New Product Naming Trademarking

Overcoming Trademark Issues in New Product Naming

In working with trademark attorneys for over 20 years, we believe that most are very…

StaffMay 3, 2009