Sometimes it just happens ... the great name ideas just start spewing forth during your…
StaffJuly 5, 2009
Some of our clients love names that "pop" off of packaging, signage, advertisements, etc. These names tend…
StaffJune 27, 2009
Better to have several good name candidates at the end of your name development effort…
StaffJune 19, 2009
Every now and then, we try something a little different to inspire creativity. When it comes to naming,…
StaffJune 17, 2009
Our international or domestic clients with larger brand-building budgets tend towards empty bucket names. Our…
StaffJune 6, 2009
In 1986, we decided to write the first commercially available PC software program for brand…
StaffMay 23, 2009
When we start a new naming project, we ask a variety of questions about the…
StaffMay 9, 2009
A masterbrand strategy often involves building one strong brand across many products, allowing you to…
StaffMay 8, 2009
Rules are meant to be broken. While we hope this isn't usually the case, it…
StaffMay 5, 2009
In working with trademark attorneys for over 20 years, we believe that most are very…
StaffMay 3, 2009
Several years ago, we launched a website for sharing job ideas and information specifically for…
StaffApril 29, 2009
Prior to starting NameStormers, the founders managed a subsidiary of Nielsen, the global research / TV…
StaffApril 24, 2009
