After almost 25 years of product brand name development and over 1,500 client engagements, we've…
StaffOctober 11, 2009
As companies grow, especially internationally or through M&A (Merger & Acquisition) activity, they often find their…
StaffAugust 9, 2009
Sometimes it just happens ... the great name ideas just start spewing forth during your…
StaffJuly 5, 2009
Some of our clients love names that "pop" off of packaging, signage, advertisements, etc. These names tend…
StaffJune 27, 2009
Better to have several good name candidates at the end of your name development effort…
StaffJune 19, 2009
Every now and then, we try something a little different to inspire creativity. When it comes to naming,…
StaffJune 17, 2009
Our international or domestic clients with larger brand-building budgets tend towards empty bucket names. Our…
StaffJune 6, 2009
In 1986, we decided to write the first commercially available PC software program for brand…
StaffMay 23, 2009
A masterbrand strategy often involves building one strong brand across many products, allowing you to…
StaffMay 8, 2009
