When we start a new naming project we ask a variety of questions about the…
StaffMay 9, 2009
A masterbrand strategy often involves building one strong brand across many products, allowing you to…
StaffMay 8, 2009
Rules are meant to be broken. While we hope this isn't usually the case, it…
StaffMay 5, 2009
In working with trademark attorneys for over 20 years, we believe that most are very conservative when…
StaffMay 3, 2009
Several years ago, we launched a website for sharing job ideas and information specifically for…
StaffApril 29, 2009
Prior to starting NameStormers, the founders managed a subsidiary of Nielsen, the global research / TV…
StaffApril 24, 2009
Great brand naming isn't for the faint of heart. Think about the best names you…
StaffApril 23, 2009
For many of our international consumer-oriented clients, the naming objectives for their new global brand often include:…
StaffApril 19, 2009
For help finding synonyms and other word associations, we have found The Free Dictionary by…
StaffApril 9, 2009
So let’s talk about the 5 Naming Tips and Tricks for naming a business. Naming Tip…
StaffApril 1, 2009