Our number-one naming commandment is simple: make it memorable. But in a world where consumers are constantly scrolling past ads and skipping over commercials, it’s harder than you might think. Without inherent memorability, your hands are tied. How will your target associate your brand with quality or a pleasant persona if they can’t even recall […]
Brands speak so make sure you outsmart the language barrier in company and brand naming. Tip: Keep the brand name short & simple, using roots that work well in key languages (e.g., English & Spanish) to avoid having to translate the name.
I was reading the New Yorker and came across an intriguing article about a fashion blogger prodigy, Tavi. She’s a fourteen-year-old girl who lives in the suburbs of Chicago and has quickly risen to become one of the fashion-elite – all based on the fresh content, creative humor, and eerily encyclopedic knowledge of fashion history […]
If you are in research, government, or some scientific or medical industry, acronyms likely dominate many product and company names. In our previous post, we talked about how “acronaming” can actually be useful and beneficial. However, there are a number of pitfalls that can quickly steer you from the safe and productive path of acronaming, […]
Acronyms have a notoriously bad rap when it comes to naming and after spending some time working in Washington, D.C., I understand why. Whether it’s think tanks like AEI (American Enterprise Institute) or BI (Brookings Institution) or “acronymed” legislation like PROTECT-IP Act (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property) or […]