Staff, Author at NameStormers

Naming Tips

May 9, 2009

3 Basic Company or Product Naming Questions

When we start a new naming project, we ask a variety of questions about the…

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Naming Strategy

May 8, 2009

Is a Masterbrand Naming Strategy Right for You?

A masterbrand strategy often involves building one strong brand across many products, allowing you to…

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Naming Tips

May 5, 2009

Successful Company Naming With Hackneyed Roots

Rules are meant to be broken. While we hope this isn't usually the case, it…

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Trademarking

May 3, 2009

Overcoming Trademark Issues in New Product Naming

In working with trademark attorneys for over 20 years, we believe that most are very…

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Naming Tips

April 29, 2009

Sometimes More Descriptive Names Are Better

Several years ago, we launched a website for sharing job ideas and information specifically for…

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Name Testing

April 24, 2009

Name Testing Without A Budget

Prior to starting NameStormers, the founders managed a subsidiary of Nielsen, the global research / TV…

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Naming Tips

April 23, 2009

The Best Names Are Often Dangerous

Great brand naming isn't for the faint of heart. Think about the best names you…

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International Naming Naming Tips

April 19, 2009

International Brand Naming

For many of our international consumer-oriented clients, the naming objectives for their new global brand often include:…

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Naming Tips

April 9, 2009

The Best Free Naming Dictionary & Thesaurus

For help finding synonyms and other word associations, we have found The Free Dictionary by…

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Naming Tips

April 1, 2009

5 Tips for Successful Naming

So let’s talk about the 5 Naming Tips and Tricks for how to name a…

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Staff

3 Basic Company or Product Naming Questions

Is a Masterbrand Naming Strategy Right for You?

Successful Company Naming With Hackneyed Roots

Overcoming Trademark Issues in New Product Naming

Sometimes More Descriptive Names Are Better

Name Testing Without A Budget

The Best Names Are Often Dangerous

International Brand Naming

The Best Free Naming Dictionary & Thesaurus

5 Tips for Successful Naming

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