We create names that set your brand on fire.
Igniting product, company and service names with our creative energy.
Hilton Tru
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Carmax
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Boston Beer Co
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How Can We Help?
Need a name?
You’ve come to the right naming agency. Let us guide you and create a barn-burner brand, company or service name.
Does the name need to be available?
Don’t get burned by adopting a name you cannot legally use. Our preliminary, but thorough, trademark and domain research on every name we suggest limits your risk.
Should you test names?
Naming testing is an objective way to evaulate names. With our behaviour-science methodology and engaged participants, get analysis and insights to answer burning questions.
Let’s Jump Right In
Over the years, we have worked with many clients each facing different challenges. Here some of the situations we have helped navigate:
Changing an existing name
Whether due to M&A, a cease-and-desist letter, or changing cultural sensitivities, your current name may no longer be viable. We can craft names that are distinct, adaptable, and align with the new direction or emerging global perspectives.
A global name that needs to clear trademark hurdles
Creating a meaningful, pronounceable name that’s registrable across multiple countries is challenging. We’ll guide you through the complexities, offering names more likely to achieve that elusive trademark clearance.
Finding a vibrant, memorable new name in a tough competitive brandscape
Let us bring our creative expertise to deliver a name that stands out and resonates with your audience.
Under time pressure for a new name or name change
We’ve developed exceptional names under tight deadlines. Contact us to see if our timeline can meet your needs.
Hot Clients
Brands we work with.
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Woodway
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Leading Global Consulting Firm
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McAfee
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Ansys
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Graco Naming Architecture
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Work Together
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Brighter Vision
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Tapestry Collection by Hilton
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Virbac Benevana
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PureBalance
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Burt’s Bees All Aglow
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Burt’s Bees Rapid Rescue
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RidgeCut
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Maurices Goldie Blues
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Maurices Evsie
We create product, company, and service names that spark conversation.
We offer naming and branding services designed to ignite your success. From forging powerful naming strategies, architectures, and systems to fueling compelling taglines, rationale, and brand messaging, we bring clarity and energy to your identity. Our expertise extends to brand design, logo creation, and strategic storytelling—backed by name testing, trademark and linguistic screening, and domain/web viability checks. Whether launching a new brand or reigniting an existing one, we provide the insights and creative direction to ensure your name and brand burn brightly.
Download our Capabilities Flyer for more information on all our services.
Core Naming & Brand Services
- Naming Strategy
- Naming Architecture
- Naming Guidelines
- Name Stories
- Naming Systems
- Tagline Development
- Rationale Development
Brand Identity & Design
- Brand Strategy
- Brand Stories
- Brand Messaging
- Brand Architecture
- Brand Guidelines
- Logo Design
Validation & Viability
- Name Validation Research (System 1 & 2)
- Domestic & Global Trademark Screening
- Global Linguistic Screening
- Domain & Web Screening
Glowing Reviews
NameStormers went above and beyond to help the business select a suitable name while taking into consideration the trademark risks. Their expertise made them a useful resource, and they managed the project well. They were an inventive partner with a well-thought-out process. NameStormers was exceedingly creative.
Dan Sisel
Partner, Berengaria Development
They save you a lot of time by pre-vetting names with their own trademark issue elimination process and their expertise shined when it came to being creative with naming. They also include a survey to get a read on the names that are resonating the most with your target audience.
Laura Morgan
Director of Marketing, Ozery Bakery
Equipped with exceptional branding expertise and a thorough trademark issue elimination process, NameStormers delivered 3–4 names for each product. They save you a lot of time by pre-vetting names with their own trademark issue elimination process and their expertise shined when it came to being creative with naming.
The team at NameStormers were thorough in the setup, approach throughout the iterative process, and were extremely helpful in testing the new names and gave solid recommendations on next steps from a trademark and legal perspective. The team is small but mighty and a delight to work with! I’d recommend their services any day.
Sam Janczak
Consumer Insights Manager, Global Nutrition Company
NameStormers went above and beyond to help the business select a suitable name while taking into consideration the trademark risks. Their expertise made them a useful resource, and they managed the project well. They were an inventive partner with a well-thought-out process. NameStormers was exceedingly creative.
Dan Sisel
Partner, Berengaria Development
They save you a lot of time by pre-vetting names with their own trademark issue elimination process and their expertise shined when it came to being creative with naming. They also include a survey to get a read on the names that are resonating the most with your target audience.
Laura Morgan
Director of Marketing, Ozery Bakery
Equipped with exceptional branding expertise and a thorough trademark issue elimination process, NameStormers delivered 3–4 names for each product. They save you a lot of time by pre-vetting names with their own trademark issue elimination process and their expertise shined when it came to being creative with naming.
The team at NameStormers were thorough in the setup, approach throughout the iterative process, and were extremely helpful in testing the new names and gave solid recommendations on next steps from a trademark and legal perspective. The team is small but mighty and a delight to work with! I’d recommend their services any day.
Sam Janczak
Consumer Insights Manager, Global Nutrition Company
