When Naming, Simple Is Better

Published February 18, 2014
Categories: Basic Naming Questions | Best Names | Bombshell | Company Names | Descriptive Names | Naming Strategy | Naming Tips | Product Names


When it comes to naming, simple is usually better.

We believe this is true regardless of your budget.

WellAdvised001-246x300

You are always battling for attention and today, in almost any venue, there seems to be more clutter and noise than ever before.

Take the upheaval currently going on in the healthcare space with the Affordable Care Act. Big dollars are being spent by many. Hospitals are promoting their services to patients. Insurers are signing up hospitals and recruiting physicians. And big government is going after everyone.

So how do you cut through the advertising cacophony to grab and hold the attention of patients, doctors or anyone else in this space?

With simple and direct names, whether you are selling B2C or B2B.

Well Advised is a name of a self-help healthcare guide published by Mosby. We like how it puts a positive spin on healthcare with “Well” as the lead. We also like its directness. If you are consumer looking for a book on wellness that you can rely upon, a name like Well Advised makes sense.

Practice-iQ-300x105

In the B2B space, we think names like Practice iQ are effective in engaging physicians. Being smarter when it comes to running a practice and providing intelligent, high quality care has got to be a top priority for most of them.

So when developing your next new name, don’t let the latest naming trend or the unbridled enthusiasm of your creative team get in the way of what is really important: just keep it simple.




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THORN Americas

I received your presentation booklet for our new car concept—I looked through it and want to compliment you on an outstanding job. The names you have developed will be terrific starting points for us as we move our project forward. We will not hesitate to use your firm again. Mike Suchstand – Vice President, Strategic … read more


Major Global Tire Company

I want to thank you very much for your team’s effort on this project. You all worked very quickly and gave us excellent direction. I am sure many hours were spent in developing the many name lists you presented us. Your added value enabled us to move forward with a name consumers preferred over the … read more


Merck

We have filed six trademarks to date which were created by The NameStormers. As is, six global trademarks in one year is unprecedented for any agency we have contacted. On several projects, you triumphed where other agencies had failed us. The process is simple, fast and yields wonderful results. Tracey K. Higgins – Director, Trademark … read more


Intuitive Edge

I wanted to thank you and the NameStorming team for your great effort in helping me find a name for the company and our first product…starting a new business is quite a sizeable undertaking so knowing a competent team was tending to the name issues was a relief. We love the (company) name. We are … read more


Dow Chemical

The naming industry landscape is littered with agencies that make the process seem onerous and intimidating. They tout their unique proprietary processes, advanced research and ideation tools, etc. And then they tell you it’s going to take months and months. Ugh. With Mike and NameStormers, you get a team focused on results. Their approach is … read more


Design North

I have hired Mike to do naming projects for several of our clients. Naming can be a difficult area for many companies and Mike does a great job walking people through the process and making them feel comfortable. One of his strengths is his ability to ask the right questions to really understand the problem … read more


Centex Home Equity

Mike, Thanks for the quick turn around time. I appreciate all you have done to help us with name, logo and tagline. Some great work! Rob Greenbaum – Senior Vice President – Marketing – Nationstar, formerly Centex Home Equity


Puget Sound

Thank you for your excellent work, great customer service, and fast turnaround. I’d be happy to provide references for you. We decided on Alliant as a good tie to the corporate name: Virginia Mason-Group Health Alliance, Inc. And we’ve got two Alliant Health Plans, Plus which is a point of service plan, and Select for … read more


Stone Trust

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