Click on a thumbnail for comments from key NameStormers’ team members, helpful tips, customer stories & more…
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Product Naming: A New Tomato Name
In this naming video, Christy recounts how she created a product name for a new grape tomato. The concept mapping, stream-of-consciousness name development process she describes works well for almost any naming consulting engagement, including company naming, service naming and nonprofit naming too.
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Brand Name Translations | Spanish Brand Naming
When using brand names in multiple languages, consider retaining the English name and the exact same spelling unless you’re prepared for unforeseen side effects …
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Pizza Cravers Really Inspires Some People
One American Idol contestant was so excited about the Dorito’s Pizza Cravers flavor and name he just couldn’t stop singing about it.
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Advanced Naming Tips & Naming Guidelines
While there are a number of introductory free naming guides and naming checklists available from other name consultant firms, few naming consultants have chosen to reveal the keys to a successful naming process. In this naming video, Mike describes five NameStorming (R) secrets for developing a company, product or service name. These somewhat more advanced naming tips have helped NameStormers develop successful brand names for numerous clients over the years.
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How to Make Product Naming Quick & Easy
The naming process doesn’t have to be exhausting or complicated. In this naming video, you’ll learn how NameStormers simplifies and streamlines company naming and product naming. NameStormers has created brand names in under a week with the record naming project taking only 48 hours from start to finish. Our naming process is fast, easy, fun and relatively inexpensive compared to what many other naming consultants charge. Watch this video to learn more about how NameStormers can create a winning company or product name for you without requiring too much of your time.
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Company Naming: the NameStorming Edge
NameStormers has been making names since 1985, longer than most other naming consultant firms still around today. This naming video reviews some of the reasons clients choose NameStormers over other naming consulting firms or naming agencies. It also recaps how NameStormers can make the difference in your next brand naming or company naming project.
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How to Test Your New Name
Whether we do the name testing for you or you do it yourself, we think it is important to get an external, customer reaction to your favorite names before you make the final selection. This video highlights the steps we go through in our our name testing research process. Note that we test for your names’ memorability and compare how well your names score against national norms we have established over the years.
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Health Yes! -- A Customer Story
Comments from a customer about how their new start-up selected a naming consultant and the related experience in developing their new company name.
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More About Health Yes!
An interview with one of the founders of Health Yes about their mobile health screening model and what sets them apart from the competitive set.
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Double Churn Ice Cream Is Just So Creamy
Skyla Huckabee is one of the world’s foremost ice cream critics. She also knows an awful lot about Powerpuff Girls, speedy fast boats and what makes Breyers’ Double Churn so incredibly soft and smooth.
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Dot-Com Naming From The Customer’s Perspective
When your industry has many me-too competitors, how do you come up with a name that cuts through the clutter, conveys your key point of differentiation, and gets noticed?
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