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Name testing research gives you key insights into a prospect’s reactions to your top name candidates and the reasons for those reactions. It provides you with external feedback that is often critical in selecting THE name. NameStormers uses a hybrid research methodology that combines the benefits of quantitative testing with “deeper dive,” one-on-one probing. The results provide both the statistical validity you need to make your name selection and the qualitative data for understanding the “why” behind your prospects’ scores and comments. Our process includes questionnaire development, sample selection, on-line quantitative and one-on-one qualitative interviewing, data analysis and graphical presentation of the results.