We have spent three decades naming everything from automobiles to medicines to foods to high tech gear. Here we share some of our stories and some of the wisdom we have picked up along the way.
Corporate / Trademark+
So, you’ve just merged with another organization and you are trying to decide on a name for the newly created entity. Should you: Create a totally new name to emphasize a new direction and a new, exciting future? If so, what happens to the two “old” company names? Retain the “stronger” of the two company […]
At NameStormers, we create unique and noticeable names that help our clients stand out in the crowd. With the projects we’ve launched and the naming campaigns we’ve successfully completed, the team at NameStormers is proud that we’ve gotten the chance to stand out on our own, through being featured on Clutch as a top naming […]
Austin urban art at the former Mojo’s Coffee Shop on Guadalupe Street / The University Of Texas drag.
When it comes to naming, simple is usually better. We believe this is true regardless of your budget. You are always battling for attention and today, in almost any venue, there seems to be more clutter and noise than ever before. Take the upheaval currently going on in the healthcare space with the Affordable Care […]
Corporate / Trademark+
Many of you may find yourselves constantly fighting to grab top of mind awareness and preference for your key brand names. One tactic that will help insure victory is to thoroughly analyze your competitors’ names, nomenclature system and naming architecture. Competitive brand name research can address issues like: Which names are driving the most traffic […]
Advanced Naming Topics+
Acronyms have a notoriously bad rap when it comes to naming and after spending some time working in Washington, D.C., I understand why. Whether it’s think tanks like AEI (American Enterprise Institute) or BI (Brookings Institution) or “acronymed” legislation like PROTECT-IP Act (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property) or […]
As the January 27th announcement of Apple’s new tablet PC fast approaches, many have speculated on its name. While the inside favorite seems to be the iSlate, others are offering up alternatives like the iTablet, the iPad, etc. Regardless of what is announced on the 27th, here are some of our thoughts regarding the iSlate […]
Many companies underestimate the time required to integrate brands from a merger. The United and Continental airlines deal is a good example. Close to three years after the merger that was announced in May 2010, WSJ, United has only recently finished rebranding its former “Continental” airplanes as “United”, and is still working to completely combine separate […]