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OUR PROCESS

We can conduct a hybrid name test that allows us to combine our traditional quantitative, on-line study with one-on-one, live moderator “deeper dive” sessions. This approach often provides the statistically significant quantitative data needed to evaluate both existing and new customer name preferences across the U.S., not just in a few key markets. It will also give you deeper insights behind the name preferences, insights that have historically required one-on-one phone or in-person interviews, or traditional focus groups.

Key deliverables from this step include:

• Recap of insights regarding each name’s compatibility with concept, memorability, extendibility, differentiation and other key issues
• Moderator summary report highlighting common trends and important comments from the one-on-one “deeper dive” sessions
• Transcripts, cross-tabulations and a complete PowerPoint presentation