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Once your NameStorming project is completed, you’ll have several strong name candidates that have made it through two levels of preliminary legal screening and one or two levels of linguistic screening. You’ll be presented with the rationale behind each name, tag line ideas and a solid understanding of how each name fits your positioning and differentiates you from the competition. If we also conducted name testing research, you’ll have the supporting data and customer insights needed to help you select your top name candidate.
Oftentimes, the initial launch of your new name pays for itself in just days or weeks, not months or years. Many of the names we’ve developed for clients have proven to generate an internal excitement and energy that is contagious, self-propagating and almost viral in nature. It’s not uncommon for our clients to tell us things like, “We paid for the entire name development and roll-out effort with the first trade show!” This is what a great name is all about.
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