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OUR PROCESS

We present the names that have passed our screenings to you. We provide you with the rationale behind each name as well as many tagline ideas to help frame the name in a context similar to the way your customers might see it.

We will then ask you to evaluate the name in three ways:

• Your initial, intuitive reaction and rating
• A deeper pondering, where you consider the name’s potential to grow into a strong, distinctive brand with the right care and feeding, such as the right graphics, promotion, advertising and other marketing communications wrapped around the name
• And most importantly, stickiness or memorability, the single most important characteristic of a great name

We discuss with you and your team members the thinking behind the ratings, other comments and new name suggestions for future rounds of name development.