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We interview key team members, customers, managers and investors to develop a Name Development and Brand Strategy Overview.
We ask questions like:
- What do you want the name to do?
- What are your brand archetypes? What is your positioning?
- What personality or persona do you want the name to reflect?
- Describe your prospective customer today? Tomorrow?
- When and where will the name be used?
- What are your key Reptilian and Limbic Hot Buttons?
- Who are your competitors? Where is the competitive opportunity?
- What names have already been considered and dismissed and why?
- What are some names you like and don’t like and why?
The Gather step might span a couple of days up to a week, and include a review of your positioning, competitive intelligence and top line research results. We’ll also visit competitor web sites and often conduct field trips to view retail products on the shelf.
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