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For each name, we take each of your team member’s ratings and comments and enter them into a spreadsheet. The names are sorted on various metrics, such as average brand potential, weighted brand potential and highest score received. We recap the feedback for each name by individual, sales office or country, including specific comments and new name suggestions. We then review all feedback with you, using it to guide the development of more focused and on-target names.
This process is repeated as many times as necessary, at no additional charge to you, until you are satisfied with your short list of name favorites. Typically, this requires two or three rounds of names over a two to three week period, although this time frame can be compressed, if necessary.
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