Press Releases & News

Brand Development Done Right Builds Equity in Corporate Name ITW Company Valeron Looked to Leading Naming Agency NameStormers for Vortec’s Winning Corporate Brand Strategy Austin, TX (PRWEB) April 6, 2010—Illinois Tool Works Inc. (NYSE: ITW) company, Valeron, collaborated with naming company NameStormers to successfully launch Vortec—a high-performance, moisture management film for industrial applications. As with all businesses, Valeron’s future growth depended on building a strong brand name. NameStormers was hired to apply best practices in comprehensive corporate branding strategies and develop a name for Valeron’s newest product. The naming company and Valeron incorporated the look and feel of the corporate name into the subsidiary brand, using a technique applied to other naming projects NameStormers has completed for national and international businesses alike—including several Fortune 500 companies. Valeron’s new brand name met the criteria to:

  1. Support corporate brand positioning
  2. Build equity in the corporate brand
  3. Relate to the product’s function
  4. Differentiate it from competing products

The winning name for Valeron’s newest product was Vortec because it related to water (a vortex), the unique spiral pattern embossed on the surface that facilitated water drainage, and the corporate parent brand. Visit the NameStormers blog for more details. About NameStormers Naming Consultant Company: Since 1985, NameStormers has worked with thousands of international companies to create engaging and articulate brand names. Based in Austin, Texas, the branding company sets a flat fee for brand and company naming services including logo and tagline design.  The naming agency can analyze the success of a new brand name before finalizing it by testing customer responses and through legal and linguistal research. Clients work directly with senior people whose experience exceeds just about every name consulting firm still in the industry today. For more information on name development services, call (512)-267-1814 or visit NameStormers. About Valéron®: Since 1965, Valéron® Strength Films has specialized in manufacturing high-strength oriented cross-laminated polyethylene and other specialty films used in demanding packaging, print media, construction and other strength and specialty film applications. Lauded for their strength, tear resistance, puncture and burst resistance, Valeron boasts the highest strength-to-thickness ratio of any competitive synthetic. It is one of over 800 business units owned by Illinois Tool Works Inc. (ITW) a multinational Fortune 200 company making products for construction, general industrial, automotive, food and beverage, food equipment, industrial capital goods, paper products, consumer durables, and electric markets.


Austin, TX (PRWEB) March 19, 2010—Naming agency, NameStormers announces the rebranding of American National Bank and the launch of Sage Capital Bank. The Texas-based bank chose to rename their business after research showed the original name lacked distinction— several other banks had a similar name. As with all businesses, future growth depended on building a strong, unique brand to avoid customer confusion and communicate core differentiators. NameStormers collaborated with the bank leadership team and developed a new, short and punchy company name. Memorability and reflecting the company heritage were key objectives in selecting Sage Capital Bank as the business name. About NameStormers Naming Consultant Company: Since 1985, NameStormers has worked with thousands of domestic and international companies to create engaging and articulate brand names. Based in Texas, the branding company sets a flat fee for brand and company naming services including logo and tagline design. The naming agency can analyze the success of a new brand name before finalizing it by testing customer responses and through legal and linguistal research. Clients work directly with senior branding professionals whose experience exceeds just about every name consulting firm still in the industry today. For more information on name development services call us today at (512) 267-1814.

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Testimonials

THORN Americas

I received your presentation booklet for our new car concept—I looked through it and want to compliment you on an outstanding job. The names you have developed will be terrific starting points for us as we move our project forward. We will not hesitate to use your firm again. Mike Suchstand – Vice President, Strategic … read more


Major Global Tire Company

I want to thank you very much for your team’s effort on this project. You all worked very quickly and gave us excellent direction. I am sure many hours were spent in developing the many name lists you presented us. Your added value enabled us to move forward with a name consumers preferred over the … read more


Merck

We have filed six trademarks to date which were created by The NameStormers. As is, six global trademarks in one year is unprecedented for any agency we have contacted. On several projects, you triumphed where other agencies had failed us. The process is simple, fast and yields wonderful results. Tracey K. Higgins – Director, Trademark … read more


Intuitive Edge

I wanted to thank you and the NameStorming team for your great effort in helping me find a name for the company and our first product…starting a new business is quite a sizeable undertaking so knowing a competent team was tending to the name issues was a relief. We love the (company) name. We are … read more


Dow Chemical

The naming industry landscape is littered with agencies that make the process seem onerous and intimidating. They tout their unique proprietary processes, advanced research and ideation tools, etc. And then they tell you it’s going to take months and months. Ugh. With Mike and NameStormers, you get a team focused on results. Their approach is … read more


Design North

I have hired Mike to do naming projects for several of our clients. Naming can be a difficult area for many companies and Mike does a great job walking people through the process and making them feel comfortable. One of his strengths is his ability to ask the right questions to really understand the problem … read more


Centex Home Equity

Mike, Thanks for the quick turn around time. I appreciate all you have done to help us with name, logo and tagline. Some great work! Rob Greenbaum – Senior Vice President – Marketing – Nationstar, formerly Centex Home Equity


Puget Sound

Thank you for your excellent work, great customer service, and fast turnaround. I’d be happy to provide references for you. We decided on Alliant as a good tie to the corporate name: Virginia Mason-Group Health Alliance, Inc. And we’ve got two Alliant Health Plans, Plus which is a point of service plan, and Select for … read more


Stone Trust

We have rarely encountered the level of service and professionalism we received with you. You made us feel that we were important, and you did everything you said you would do when you said you would do it. And frankly, after such a positive experience with you, I can’t help but notice how the service … read more


ETS

Thanks so much for all your expert advice and professional project management throughout this endeavor. This has been one of the most satisfying engagements with a vendor that I have experienced over the years, which speaks to the high quality and thoughtful output of your efforts. I especially appreciated your flexibility and patience as the … read more


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