http://www.namestormers.com Call Us Today: (512) 267-1814 Mon, 26 Sep 2011 13:02:12 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.namestormers.com/our-process/comment-page-1/#comment-6 Advanced Naming Tips | Naming Guide | Naming a Business | Mon, 06 Apr 2009 10:53:52 +0000 http://namestormers.com/rickyr76/?page_id=14#comment-6 [...] The best names are rarely the safest. They’re typically the riskiest. There is no such thing as a perfect name.  The names with the greatest potential often have the most glaring weaknesses.  So focus on the potential a name brings to a table.  Is it memorable?  Is it easy to say and spell?  Does it connect emotionally?  Is it engaging?  Does it differentiate from the competitive set?  We think it is smarter to go with a name that perhaps some on your team don’t like, but that everyone can remember, than hold out for that mythical ideal name that supposedly everyone is just going to love.  In our experience, that type of name rarely exists.  If you focus too much on the consensus choice, you end up with a name no one hates but no one really likes, either.  A watered down, boring name.  Rather, go with a name that is a bit uncomfortable for some but that generates excitement and passion.  A name people want to talk about.  An engaging, sticky name.  For more information on our Namestorming process, see our 7 Steps to a Great Name. [...] [...] The best names are rarely the safest. They’re typically the riskiest. There is no such thing as a perfect name.  The names with the greatest potential often have the most glaring weaknesses.  So focus on the potential a name brings to a table.  Is it memorable?  Is it easy to say and spell?  Does it connect emotionally?  Is it engaging?  Does it differentiate from the competitive set?  We think it is smarter to go with a name that perhaps some on your team don’t like, but that everyone can remember, than hold out for that mythical ideal name that supposedly everyone is just going to love.  In our experience, that type of name rarely exists.  If you focus too much on the consensus choice, you end up with a name no one hates but no one really likes, either.  A watered down, boring name.  Rather, go with a name that is a bit uncomfortable for some but that generates excitement and passion.  A name people want to talk about.  An engaging, sticky name.  For more information on our Namestorming process, see our 7 Steps to a Great Name. [...]

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