Click on a thumbnail for comments from key NameStormers’ team members, helpful tips, customer stories & more…

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Pizza Cravers on American Idol

Question: What brand name would you sing about at an American Idol audition?

Having the perfect brand name does wonders…Bad news for James Kravers when he shares his excitement for Dorito’s Pizza Cravers potato chips in front of American Idol judges. NameStormers will brainstorm a memorable name brand worth singing about with our timely, efficent naming services customized to your business needs.

Naming a Business or Brand is Easy…

Naming a Business or Brand is Easy with a Smart Creative Process

Christy from NameStormers dives into the creative process of brand naming for company Desert Glory’s new grape tomato Cherubs. See her thought process from concept mapping to the stream-of-consciousness name development process that works well for just about any naming consulting engagement, including company naming, service naming, and nonprofit naming too. The right brand name attracts more customers and her sharp wit is a brilliant example of the creativity inherent in the NameStormers brand naming development team. Call for timely, efficent naming services built to suit for a flat fee.

Advanced Brand Naming Tip

Advanced Brand Naming Tip | Fact Check Bi-lingual Translations

Advanced tip for naming a company from NameStormers: Keep the brand name spelled in English instead of translating it because the translation might already have a different meaning. Brands speak so make sure you outsmart the language barrier in company and brand naming.

Advanced Tips on Naming a Business, Brand, or Service

Even though several introductory free naming guides and naming checklists are available from other name consultant firms, few company naming consultants reveal the keys to a successful brand naming process. In this naming video, Mike shares 5 NameStorming® secrets used to develop a company, product or service name. Specializing in business naming and brand naming services, NameStormers can conduct linguistic and legal research, test the success of your name, design logos and taglines for your branding strategy and more!

Keep NameStormers’ tips in mind when naming a company, service, brand, nonprofit, or product:

  • Memorability is the Golden Rule. The perfect name makes the perfect first impression.
  • Take the negative off the table during a brainstorming session. Keep only the best.
  • Encourage everyone be the advocate, not a critic.
  • Think like the customer to connect with rationale and emotions.
  • The best names are rarely the safest.

NameStormers Customer Review |

NameStormers receives an excellent rating from ecommerce manager David Whitworth from who chose the naming agency to help his business navigate the creative process of brand name development, aquire an online business domain, as well as get legal and linguistic analysis of the new company name. NameStormers is lauded for their creativity and open communication in generating a business name that cuts through the clutter, conveys your key point of differentiation, and gets you noticed.

How a Successful Brand Name Passes the Test

When naming a business or a brand, NameStormers can help your company arrive at a final name through creative and mathematical methods. Complete naming services may include optional name testing because you might need an external, customer reaction to your favorite names before you make the final selection.

This NameStormers video highlights the steps of an effective brand name testing research process. We can take your top names for a test spin first and judge the future success of each. Note that we can test the memorability of your top name candidates and compare how well they scores against national norms we have established over the years.

Choose NameStormers for quick, easy, and fun company naming services

Creating names for your business and products doesn’t have to be exhausting or complicated. NameStormers streamlines company naming and brand naming by creating brand names in only a few weeks—our record naming project took only 48 hours from start to finish! The brand naming process at NameStormers is fast, easy, fun and relatively inexpensive when compared to what naming consultants typically charge. We’re experts in devising winning company names. Watch this video to learn more about our comprehensive naming services.

Company Naming: The NameStorming Edge

Since 1985, NameStormers has worked with thousands of international companies to create memorable and engaging brand names in less time and for less money. Some of the top ad and branding companies enlist us to generate the best names possible for their business, products, and services. We set a flat fee for company naming and brand naming services including logo and tagline design, guiding your team through a fun and professional creative process. NameStormers can analyze the success of your new brand name before finalizing it by testing customer responses and through legal and linguistic research. Clients work directly with senior people and benefit from our open communications and experience that exceeds just about every other naming consulting firm still in the industry today. Read our customer reviews and hear why our clients choose NameStormers for their company naming needs.

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THORN Americas

I received your presentation booklet for our new car concept—I looked through it and want to compliment you on an outstanding job. The names you have developed will be terrific starting points for us as we move our project forward. We will not hesitate to use your firm again. Mike Suchstand – Vice President, Strategic … read more

Major Global Tire Company

I want to thank you very much for your team’s effort on this project. You all worked very quickly and gave us excellent direction. I am sure many hours were spent in developing the many name lists you presented us. Your added value enabled us to move forward with a name consumers preferred over the … read more


We have filed six trademarks to date which were created by The NameStormers. As is, six global trademarks in one year is unprecedented for any agency we have contacted. On several projects, you triumphed where other agencies had failed us. The process is simple, fast and yields wonderful results. Tracey K. Higgins – Director, Trademark … read more

Intuitive Edge

I wanted to thank you and the NameStorming team for your great effort in helping me find a name for the company and our first product…starting a new business is quite a sizeable undertaking so knowing a competent team was tending to the name issues was a relief. We love the (company) name. We are … read more

Dow Chemical

The naming industry landscape is littered with agencies that make the process seem onerous and intimidating. They tout their unique proprietary processes, advanced research and ideation tools, etc. And then they tell you it’s going to take months and months. Ugh. With Mike and NameStormers, you get a team focused on results. Their approach is … read more

Design North

I have hired Mike to do naming projects for several of our clients. Naming can be a difficult area for many companies and Mike does a great job walking people through the process and making them feel comfortable. One of his strengths is his ability to ask the right questions to really understand the problem … read more

Centex Home Equity

Mike, Thanks for the quick turn around time. I appreciate all you have done to help us with name, logo and tagline. Some great work! Rob Greenbaum – Senior Vice President – Marketing – Nationstar, formerly Centex Home Equity

Puget Sound

Thank you for your excellent work, great customer service, and fast turnaround. I’d be happy to provide references for you. We decided on Alliant as a good tie to the corporate name: Virginia Mason-Group Health Alliance, Inc. And we’ve got two Alliant Health Plans, Plus which is a point of service plan, and Select for … read more

Stone Trust

We have rarely encountered the level of service and professionalism we received with you. You made us feel that we were important, and you did everything you said you would do when you said you would do it. And frankly, after such a positive experience with you, I can’t help but notice how the service … read more


Thanks so much for all your expert advice and professional project management throughout this endeavor. This has been one of the most satisfying engagements with a vendor that I have experienced over the years, which speaks to the high quality and thoughtful output of your efforts. I especially appreciated your flexibility and patience as the … read more

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