Prologic

Specialty Resins

Dow Epoxy, a global business unit of The Dow Chemical Company, contacted NameStormers about a line of specialty flame retardant resins and systems for electrical laminates they had recently developed.

The new line:

1. Utilized green chemistry: it was bromine-free

2. Could withstand the higher temperatures of lead-free processing lines

3. Was innovative, featuring better signal integrity in wireless devices and more design options using epoxy resins, systems and other materials

4. Stayed ahead of increased performance demands, environmental concerns and industry regulations and directives

5. Looked to the future, addressing emerging demands.

Understandably, they wanted a memorable name that would capture global customers' attention and give them a sense of the new line's innovation, better performance and strength.

"Prologic" does just that. It's a simple name that gets right to the point that Dow wanted to convey about its new product, that it's the logical choice, a product that is in front of the competition in all respects.