Ignite

A Digital Technology Company

CABC needed a new corporate moniker. Their existing name was too often confused with ABC. No one could remember what the individual letters stood for. The name didn't convey anything about their revolutionary new digital technology and the disruptive effect it was having in the marketplace.

They wanted a new name that fit their cutting edge positioning. Something that created some excitement and had a high level of energy. Of course, they needed an easy-to-remember name. A name with emotional connectivity that fit their young, vibrant, on-the-go personality.

NameStormers suggested Ignite. It fit the disruptive technology positioning. It was short, snappy and easy to say and spell. It connoted to potential clients something exciting, something that might start a whole new industry trend, something that "explodes" old standards and limitations. Ignite also lended itself to exciting visuals and attention-grabbing colors.

Ignite quickly grabbed mindshare and replaced the less evocative, less compelling and less memorable CABC.