Brazilian Bold

Coffee Blend

7-Eleven, Inc., the world's largest chain in the convenience retailing industry, sells a lot of coffee. Their mission is "to consistently serve the changing needs of customers for their convenience." It only makes sense, then, that they are continually developing additional coffee blends to meet their customers' needs.

New products need new names. With the introduction of a rich, robust coffee blend, the kind usually offered only in coffee houses, 7-Eleven turned to NameStormers. They needed a name that would denote bold flavor and superior quality while evoking imagery of the high mountains of Central and South America.

South America … high mountains … large. Brazil, the largest country in South America. Brazil … brazen. Brazen … bold. Bold flavor. Brazilian Bold. The name 7-Eleven decided best fit its new blend, but just one of the numerous names proposed by NameStormers.