An Elegant Name for a Powerful CEM Platform

Published March 11, 2012
Categories: Best Names | Brand Naming | Differentiators | Featured Article | International Naming


On Feb 22, 2012, Maritz Research introkapera-zduced its Capella(tm) platform, a new way to measure the complete customer experience. This solution promises to revolutionize how you can improve your customers’ interactions with your firm, products, services and people. It is moving the industry away from tools that just report data to tools that help drive needed change to improve the customer experience.

We are proud to have played a part in the development of the Capella name. So what inspired the name?

Well, Capella is a double, bright star in the sky. Maritz uses this metaphor to talk about how Capella now delivers a clear and powerful voice of the customer. The name is potentially very differentiating in the CEM (Customer Experience Management) space.  It has a nice mouth feel, rolls-off of the tongue, and conveys a degree of elegance and sophistication that fits the product and what it delivers to Martiz clients around the world. We wish Maritz tremendous success with Capella’s ground-breaking capabilties. For more information, go to: www.prweb.com/releases/2012/2/prweb9220026.htm.




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