About Us


NameStormers Naming Firm

A perfect name not only enters the brain quickly, but it stays there and works on multiple levels, making emotional and rational connections. Namestormers specializes in company naming services, making sure your product or business is matched with a smart, effective, outside-the-box brand name that sticks. Developing a memorable name and brand identity is the primary focus of our team. By incorporating the comprehensive talents of dynamic professionals specializing in brand development; marketing strategy; market research; corporate communications; advertising communications; and copywriting, we guarantee a perfect fit in developing an exceptionally creative name for your product, service, nonprofit, or company.

Our team is passionate about what we do and guarantee client satisfaction in every company naming project we undertake. Meet the NameStormers team and note that you get unlimited creatives and an organized, efficient process through which we will develop the new company name. NameStormers has developed thousands of brand names since our inception in 1985—longer than just about every naming agency around. Contact us today or fill out our form and let us know how best we can serve you.

Our Team

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Austin

Austin

After 4 years in the Marine Corps as an aircraft mechanic, Austin started an acrylic fabrication shop building custom aquariums, signs and displays.  He is currently a student at the Pratt Institute in New York City, studying industrial design while working as a freelance model maker and builder.

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Barbara

Barbara

With almost 20 years of experience as a freelance writer, including time as a newspaper reporter & photographer, Barbara has published numerous stories, articles and essays. Besides writing, her jobs have included chemical plant technician, proofreader, librarian, substitute teacher and even welder’s helper: a diverse background that helps her approach each project with fresh creativity.

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Cheryl

Cheryl

Previously a behavioral specialist working with autistic children, Cheryl also served on the board of Habitat for Humanity. Today, she serves as a creative assistant at NameStormers – bringing an unconventional perspective to all of our projects and helping us create names with an unusual spin. And she is the job coach for our employee with autism.

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Christy

Christy

Graduating this Spring with a business degree from the University of Notre Dame and a minor in extreme sports (including running, biking, swimming, rowing and weight lifting), Christy is our prized intern.  She, together with some of our other younger team members create names that resonate with the under 30 crowd.

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Don

Don

Don is a high tech marketing and communications expert. During the past 15 years, he has worked as Marketing Communications Manager at Cirrus Logic and as Marketing Communications Supervisor at Teco-Westinghouse Electric Corporation.

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Jeanine

Jeanine

The recipient of a TOPS Gold, Silver Microphone and Telly Award, Jeanine has enjoyed her over 20 years in advertising and copywriting. She began at Drawing Board Greeting Cards and quickly advanced to copywriter and producer for several prestigious agencies including: Arnold/Harwell/McClain and Tracy-Locke.  Jeanine and Austin often create some of the worst and best names for every project they work on.

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Kay E.

Kay E.

With over 30 years of experience in systems design and consulting, Kay has spent the last 15 years specializing in branding and name development. Prior to her name development work, she was Director of R&D at Open Connect Systems, managing a team of 20 specialists including software engineers and analysts. At MTech, she was a Vice President, managing the development of a financial ATM network. Additionally, she has worked at Phillips Information Systems and Texas Instruments as a Marketing Specialist and Programmer Analyst, respectively.

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Kay T.

Kay T.

Kay has worked as a newspaper reporter, juvenile probation counselor, editor, and advertising/sales manager. And now as a member of the NameStormers Creative Team, this broad range of experience gives her creative naming work uncommon insight and a unique edge.

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Mike - Founder

Mike

Mike is one of the principals and founders of NameStormers, and he personally contributes to every naming project. Mike has over 30 years of experience in marketing and marketing research, including more than 20 years of experience in the branding and naming business. Prior to founding NameStormers, Mike was President of The Salinon Corporation and was Sr. Vice President of Compucon, an A. C. Nielsen subsidiary where he led Communications Marketing Research for U.S. and European Nielsen clients. Mike spent his early career years as a Programmer Analyst in advertising and marketing for the Dr Pepper Company.

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MikeyMikey

Mikey is our employee with autism who, with the help of his job coach, performs a variety of tasks around our office including shredding, emptying the trash, light cleaning and pencil-sharpening.

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Paula

Paula

Paula built her knowledge of creative naming, brand development, marketing strategy and advertising communications in the high technology industry and expanded from there to energy, health, real estate and the consumer products sectors. At Intel, she rose to the position of Group Brand Manager. And at General Electric/RCA, she was Video Producer for Interactive Products. In addition, she developed communications programs for Johnson & Johnson.

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Rollin

Rollin

NameStormers CFO, a retired U.S. Air Force Colonel, Rollin served as chief liaison between the United States and Argentina for military sales and training. He was also a Deputy Commander for Resources, squadron commander and instructor pilot during his 25 years with the USAF.

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Sarah

Sarah attended the University of Texas and graduated with an Advertising degree. She worked as Communications Director at a local college church directly out of college and is now living in Beirut, Lebanon where she attends the University to learn more about Lebanese society, Middle Eastern cultural and professional wordsmithing. Spending most of her time traveling, learning Arabic and meeting new people, she helps create names for an ever-more unique and increasingly global society.

  • Pizza Cravers Name

  • Cherubs Name

  • Testimonials

  • Empowered Imaging Partners, LLC struggled with its own internal marketing group for 10+ weeks to coin the brand name that would launch our national Preventive Health Screening brand. When we eventually gave up and turned to Mike Carr and NameStormers, we were impressed with their professionalism and process orientation. HealthYES.com was the final brand chosen out of at least 3 viable alternatives provided by NameStormers. Without reservation, we recommend NameStormers as 'the company to turn to' for naming.
    Craig Lindley and Dale Wood - Co-Founders of Empowered Imaging Partners, LLC - now HealthYES.com
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  • We have rarely encountered the level of service and professionalism we received with you. You made us feel that we were important, and you did everything you said you would do when you said you would do it. And frankly, after such a positive experience with you, I can't help but notice how the service we receive from others pales in comparison. We felt like you put your heart into this project, and we will forever appreciate the attention you gave us. Whenever we encounter anyone in the future who needs your services, you will be the first and only name we recommend. Thank you. We have sincerely enjoyed working with you.
    Tim Dietrich - CEO, formerly Amicus Mutual Insurance Company, now Stonetrust Commercial Insurance Company
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  • Thank you for your excellent work, great customer service, and fast turnaround. I'd be happy to provide references for you. We decided on Alliant as a good tie to the corporate name: Virginia Mason-Group Health Alliance, Inc. And we've got two Alliant Health Plans, Plus which is a point of service plan, and Select for the HMO.
    Paula Heath - Director of Advertising & Sales Promotion - Group Health Cooperative of Puget Sound
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  • I want to thank you very much for your team's effort on this project. You all worked very quickly and gave us excellent direction. I am sure many hours were spent in developing the many name lists you presented us. Your added value enabled us to move forward with a name consumers preferred over the prior internal name. I look forward to working with your company in the future!
    Brand Category Manager - A Major Global Tire Company
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